We help our Government and Non-Government clients from all over the world build closer connections with their customers.

Among others we conduct Customer satisfaction, Employee satisfaction, Brand Health, Concept tests as well as Media Campaign evaluations.

Our in-depth research is based on various methodologies such as Face to Face interviewing, Telephonic interviewing, Mobile interviewing, Focus Group Discussions, Ethnographies as well as Mystery Shopping. We also provide customized Market Research solutions that are tailormade to our client needs.

We undertake both Quantitative and Qualitative projects and have a very capable in-house field, Quality Control, and Data Processing infrastructure. Our Qualitative team is very insights-driven with in-house moderators who have thorough knowledge of local culture and dialect which helps in better insight generation and value for our clients.

We regularly conduct market research studies with various Government and Non-Government clients in the MENA region and also have regular clients from US, Europe and APAC regions. We conduct studies such as Customer satisfaction, Employee satisfaction, Mystery Shopper, Brand Health Studies, Concept tests, Campaign evaluations, Ethnographies using various methodologies such as Face to Face interviewing, Telephonic interviewing, Mobile interviewing, Focus Group Discussions, In-depth interviews, as well as provide customized solutions that may be relevant to the client.

Our sectoral expertise spans Telecom, Automotive, Pharmaceutical, Retail, Banking, Media, Government, Utilities among others.

We are also partnering with other global tech-support partners and introducing technology-based research solutions for our clients.

“These are very good reports. I’m now trying to put them into a much shorter presentation for the client. Thank you all for working so hard to make this a success. It is truly appreciated. I’m now looking forward to the next one (and the one after that!).”

Leading research agency

“We always get a clear direction on what to do when we work with you. That in our opinion is very important for a research agency.”

Leading government entity in UAE

“I would like to say a massive thank you to you and all of the team for being so supportive throughout the entire process. It has been a real pleasure working with you all. We shall keep you posted with regards to how this project evolves, and as soon as the next one lands for this market, we will be in touch.”

Leading global consulting company